H.N. and Frances C. Berger Foundation gives $850,000 through Coachella Valley Spotlight partnership


Joint Program with KPSP Local 2 provides much-needed funds and promotion to Coachella Valley charities

The honor is given to a pre-selected 501(c)(3) nonprofit organization, determined by the KPSP Local 2 Advisory Board, which includes community members and board members of the H.N. and Frances C. Berger Foundation. In addition to the funds, each charity is given valuable exposure through story coverage and promotions on all of KPSP Local 2’s media platforms, including the station’s “Eye on the Desert” program and www.kpsplocal2.com.

“The program is intended to reach as many charities as possible throughout our area, and provide not only money, but recognition and awareness as well,” said Ron Auen, President and Chief Executive Officer of the H.N. and Frances C. Berger Foundation. “By showcasing these deserving nonprofits, it is our hope that others will give what time and money they can, because every contribution helps.”

Since its inception, the Coachella Valley Spotlight has been awarded to a diverse portfolio of charitable organizations. The grants have benefitted children, seniors, military troops, the homeless, and many other social service needs of our area. Each year, an open call for applicants goes out to charitable organizations that serve Coachella Valley residents. For 2012 more than 100 organizations applied; the first honoree of the year will be announced in January on KPSP Local 2.

“We are very proud of what the Coachella Valley Spotlight has done in our community in the last three years,” said Don Perry, Vice President and General Manager of KPSP Local 2. “Our late owner, Jackie Lee Houston, set a benchmark of giving for this valley. We believe the Coachella Valley Spotlight, a partnership between KPSP Local 2 and the Berger Foundation, lives up to her expectations to benefit organizations impacting the lives of people in our area.”

Stories featuring past recipients can be seen in the “Coachella Valley Spotlight” section of www.kpsplocal2.com. For more information about the H.N. and Frances C. Berger Foundation visit www.hnberger.org.