Prestigious Industry Publications Honor Only PGA TOUR Event Nominated
“We are greatly honored to receive such an award and we are very humbled to accept this honor,” said Humana Challenge Tournament Chairman Larry Thiel. “When you look at the quality and stature of the nominees here, it simply magnifies the level of this achievement for our event. This award recognizes the level of commitment from not only our staff and volunteers, but the incredible amount of support we received from Humana and President Clinton’s foundation. They are partners in every sense of the word.”
The Sports Business Awards recognize outstanding achievements in sports business from March 1, 2011 to Feb. 29, 2012. Nominees were selected by the staffs of SportsBusiness Journal and SportsBusiness Daily. Sports industry executives and members of the SBJ/SBD staffs then selected the winners in 13 of the 15 categories.
For 2012, the Humana Challenge introduced a revamped format that took the event from five rounds to four. Aside from creating a stronger field – the sixth strongest non-major field compared to 2011 TOUR events — featuring the likes of four-time major champion Phil Mickelson and 2011 FedExCup champion Bill Haas (the 2010 event champion), the event involved the community with a variety of pre-tournament and tournament-week activities which provided an emphasis on health and wellness: “well-being… with a side of golf.”