New Company Launches Business and Communication Solutions Utilizing The Technology of The Internet


By Jack Lyons

America and the world are in the middle of technology changes that have altered our way of life and our culture in so many ways that its long-term effects are merely new ideas waiting to be discovered in the not-so-distant future.

Everyone is now familiar with Facebook, the social network phenomenon.  What the residents of Desert Hot Springs and the Coachella Valley are not familiar with is a new, totally different, communications platform and application that is right here in their own backyard.  It’s called “DHS Today. Com”

DHS Today.Com is the brainchild of Paul Rothbein. a former New Jersey resident, now living in Desert Hot Springs.  Rothbein, approached Max Liebermann a long time  Desert Hot Springs businessman, newspaper publisher and owner of Desert Local, with the possibility of partnering up in his new venture.  Together, they will   implement a new communications business by presenting fresh and profitable ideas and methods for Valley businessmen, and Valley cities and local governments to be more responsive to their clients and residents using the internet.

“Paul is providing the creative ideas for this new and unique application of internet technologies”, said Liebermann, adding, “He is young, bright, and knows and understands the new social networking and vertical integration concepts and models now required for business.”  I’m very pleased to be a part of his forward thinking plans.

Paul Rothbein with DLNews writer Jack Lyons

Rothbein, a Hofstra University graduate specializing in Communications will be responsible for creating a social, vertical network that is being designed to assist business and governmental entities in the ever-changing world of websites and technology.

“Facebook, for example, makes a community better.  We will be building virtual communities”, said Rothbein at a recent meeting at The Miracle Springs Hotel, in Desert Hot Springs.   “DHS Today.Com, is not a software company.  Software can makes things better, that’s true; however, we’re not about technology.  We’re a communications company that uses technology with a grassroots feeling” he said smiling.

Rothbein, who has both marketing and advertising sales experience says, “clients of DHS Today.Com will be the beneficiaries of enhanced opportunities for both the business community, and the public sector alike. Grassroots organizations will benefit in reaching a wider audience for information on issues that are important to them.”  He continued, saying “…We will have consultants available to help our clients maximize their ads and/or information that they put on websites, like DHS Today.Com.  We’re also looking to have specific websites available for each city, focusing on issues unique to their residents and businesses.”

To join the website is free.  There is no cost and no red tape involved.   According to  Rothbein, “the members of the website are like “owners”.  They are in control.  The thrust of the DHS Today.Com website will be directed at small business.  “It’s sort of like franchising, not licensing.”

For information on DHS Today.Com and how to contact Rothbein, go online to .


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